Babushka in Happily Ever After

Little Match Productions is one of Queensland’s leading independent theatre companies, creating and producing high quality new Australian musical performance.

Based in Brisbane, Little Match is driven to explore our collective humanity via its most primal and intrinsically expressive media, the voice. We are insatiably curious to share and hear others’ voices, both literally and figuratively.

Our works traverse comedy-cabaret, opera, classical music and children’s productions, delivering high quality theatre to every member of the family. We develop, create and tour musical works that tell great stories of integrity and contemporary relevance, of women, society’s values and reflect on its growth and challenges. We are committed to tuning-in little ears to quality music through highly-accessible theatre to foster the next generation of music lovers and music-makers.

In rigorous collaboration with diverse artists, we have established a reputation for our unique ability to present classical repertoire and techniques in contemporary contexts. The foundation for each new work is ethical story-telling with integrity and contemporary relevance, high quality new music, ability to tour regionally and engagement of female creatives.

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Company Website

littlematchproductions.com

Unique Selling Point

Easily marketed as 'Ladies' night out' and a genuine comedy cabaret show. Light, comedic entertainment with world-class vocals and musical arrangements. Wide array of musical styles from legitimate opera and music theatre torch song to unique arrangements of Top 40 songs. While the initial attraction of this show is comedy and a strong theme, the lasting impression Babushka audiences leave with is the originality and quality of the musical arrangements/vocal harmonies. This appeal is what builds Babushka's fan base and lures return audiences. The audience demographic is broad from cabaret enthusiast, music theatre crowd to comedy and live music lovers.

Marketing Materials

The Producer will be providing a new marketing pack format from 2017 for all productions. This will include collateral for multi-channel use and represents a full marketing strategy. This includes full media kit, social media materials, print templates, gifs, MRECs, video content, images and public relations materials. There will be customisable content, content creation assistance for presenters and a suggested schedule for implementation. All information to be accessed via Dropbox folder.

Community Engagement

Pre and post-show foyer activation - the company will travel with a foyer installation of books, customised prints and other accompanying collateral
-Engages audience in foyer activities before Doors open, enriching the audience experience and acclimatises everyone with the venue. Post-event meet-and-greet -Photo opportunities and personal merchandise selling/signing -Allows for face-to-face connection between performer and audience -Breaks down the barriers of the ‘4th wall’ and the accessibility of Theatre Post-event Q&A -Allows for face-to-face connection between performer and audience Potential partnering with local bookshops and/or libraries for temporary bookclubs -Reach out to local book clubs to connect and draw in groups of people Encourage the audience to bring along their favourite books with them Potential accompanying movie night for kids during the show BYO Choir - Come sing with Babushka and learn some of their iconic arrangements in a casual sing-a-long and casual wine or five Three different workshops on offer that focus on improving the vocal skills and vocal music appreciation of locals to build a stronger relationship between artist and audience and encourage the audience to become more invested with the artists and work. -WORKSHOP #1 Cabaret Workshop -WORKSHOP #2 Vocal Masterclass -WORKSHOP #3 Hitting the High Notes