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Tools & Resources

Learn, engage and discover. Here is a collection of resources you may find useful when planning a tour. It includes tips, templates and videos, information about funding and subsidies, as well as stories from the road. Take a look.

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PR Basics Webinar with Donna Kramer from Aruga Article
Marketing Kit for artists and producers Template
Event Marketing in 6 Easy Steps Article
Social Media Boot Camp: Maximising your reach Advice
Enhance your marketing kit with snappy digital content Advice
Email Marketing Advice
Online Ticketing Platforms Advice
Media and Publicity 101 Advice
Managing marketing timelines Advice
Ticketing Code of Practice Article
Tips on what to include in your print collateral brief Advice
Working with Schools Case Study
Culture Counts Audience Survey Pilot Case Study
Event Marketing Campaign Template
Introducing online ticketing Case Study
Growing school audiences Case Study
Marketing by Design Advice
Top 5 tips for writing your show synopsis Advice
Marketing on a Shoestring Case Study
Tips on editing your production trailer Advice
Logos and acknowledging arTour support Article
Writing a media release Advice
Cultural Tourism opportunities Article
Content Marketing Case Study
Imaginary Theatre share marketing tips Advice
Festival of Small Halls Facebook Case Study Case Study

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