The region incorporates the towns of Cunnamulla, Yowah, Eulo and Wyandra, with Cunnamulla being the hub of the Shire and is centrally situated on the crossroads of the Balonne and Mitchell Highways.The shire has a vast cultural diversity within its vibrantrural communities and has a population of approximately 2600. Cunnamulla, meaning “long stretch of water”, gets its name from the picturesque Warrego River which meanders past the town and is a popular spot for fishing and water sports.
Objectives
Their long term goal is to provide the Paroo shire community with "Big Town" options.
Audience Insights
Paroo Shire's audience is diverse, due to lack of entertainments in the shire they capture numerous peoples attention. They are currently programming cabaret, children's/ family, comedy, dance, digital/film, experimental, live classical music, live contemporary music (pop) and physical theatre/ circus.
Why audiences come to this venue
- To be captivated
- To see artistic skill and rigour
- To feel connected with the community
- To have different and distinctive experiences
- Only to return to have another good night out
Marketing Channels
- Own Website
- Email Newsletter
- Venue Program Guide
- Posters and Flyers
- Radio advertising
- Print advertising
- Online display advertising
- Publicity Radio
- Publicity Print
- Publicity Online
Additional Information
The Cunnamulla Fella Festival takes place annually around the 30th - 31st August in Cunnamulla. It included varied entertainments such as musical, theatrical and circus performances alongside rodeo, bushmen contest, motorbikes, market stalls, fireworks and outback hospitality.
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